BBA Digital Marketing

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About BBA Digital Marketing

BBA Digital Marketing is a three-year undergraduate programme open to students who have completed their 12th grade. Digital Marketing is one of the most crucial aspects of any company. This undergraduate programme is ideal for candidates with strong Marketing& Business skills. BBA Digital Marketing involves educating students with valuable skills and techniques so that they can help their companies and businesses reach new heights.

What is BBA Digital Marketing

The three-year BBA Digital Marketing programme is split into total six semesters. This course covers both conventional and modern Digital Marketing methods, and students will be able to apply what they’ve learned to real-world problems in the industry. For the next three years, candidates can learn new Digital Marketing topics every six months. Market analysis, product strategy, creating Digital Marketing campaigns, consumer behaviour, promotion, market research, branding, and collecting customer reviews are some of the main topics discussed in the BBA Digital Marketing training.

Why choose BBA Digital Marketing

This course covers both conventional and modern approaches to Digital Marketing and prepares students to deal with real-world issues in the field. Special product marketing, advanced social media marketing, search engine marketing, business marketing operations, integrated online campaigns, and other specialisations are available in this course. Following BBA Honors, aspirants will be required to work on realistic circumstances involving accounting, which will lead to some of the most lucrative and well-paying positions in a few of the best e-commerce ventures.

Why Choose GCEC for BBA Digital Marketing

The daily college curriculum is designed to provide students with learning from both worlds theoretical as well as practical that involves 3 hours of rigorous academic study covering theoretical aspects followed by 4-6 hours of internship. GCEC focuses more on practical learning rather than books for the holistic development of every individual. There are compulsory 3 years of internship to make the students ready for the outside world and also groom their skills so that they are better than all others out there.

Program Structure

Course Duration of Bachelor of Business Administration [BBA] (Digital Marketing) is 3 Years.
Minimum Percentage Required: 60% in 10+2 from a recognized board.
Age should be between 17 to 25 years.

BBA Digital Marketing Employment Offerings

Average Salary of BBA Digital Marketing in India is INR 4L+ per annum
GCEC students has been offered an average salary package of INR 4,00,000 with the highest package being INR 12,00,000

Employment Roles: Assistant Marketing Manager, Business Consultant, Business Reporter, Digital Marketing Manager, Leads Manager, SEO Manager, Ads Manager, Social Media Marketing Manager, Growth Manager

Specialize in Management (MBA) – MBA is the most popular choice for a BBA graduate. The course takes you one step further in the management stream and builds on the basic principles that a student is taught in the BBA course.

Start their own Business – Most of the students from GCEC College start their own business. From 1st year of college students start to consider gaining experience before starting the business, whether that be through volunteer work, apprenticeship, internship, or general work experience.

Doctor of Philosophy (PhD): For those looking to pursue a career in academia, then a PhD is an essential qualification which will allow them to both continue their research, and to teach University students.

BBA Digital Marketing Selection Process

Selection for the three-year Digital Marketing programme will be based on grades in the 12th grade, followed by individual results in the following enrolment rounds.

  • Case Study Test: Students would be given a business-oriented case study which they would be required to solve within a given time.
  • Personal Interview: An interview would be conducted by our team and the student must be present for it at the allocated date and time.

BBA Digital Marketing Course Fee Structure

  • REGISTRATION FEES: Rs. 3,000/- (Fees for Application & Entrance Process (non-refundable)
  • TUITION FEES: Rs. 43,000/- per semester (Payable every Semester in Advance)
  • EXAM FEES: Rs. 2,500/- per semester (Payable every Semester in Advance)
  • ALUMNI & DEGREE FEES: Rs. 3,000/- (Payable only once at the Time of Admission – refundable)
  • SECURITY DEPOSIT: Rs. 7,500/- (Payable only once at the Time of Admission – refundable)

BBA Digital Marketing Career & Job Prospects
Marketing is a critical department in every business and organisation, as we all know. At all firms, there is always a need for successful and professional marketing managers and executives. Candidates interested in a marketing career can apply to any organisation after searching for openings. Candidates who have completed a BBA in digital marketing degree have a lot of opportunities.

a. Industry/Sector Type

  • Media Houses
  • Retailers
  • Brand Management Firms
  • Event Management Firms
  • Advertising Agencies
  • Market Research Firms
  • Travel, Tourism and Hospitality Firms
  • Industries/Manufacturers
  • IT Firms

BBA Digital Marketing Career Path
Advance Courses in B.B.A. Diital Marketing

  • M.B.A
  • M.Phil.
  • Ph.D.

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