Programs Offered
MBA in International Finance
Specialisation
• MBA+ACCA- UK Integrated
• MBA+CMA-US Integrated
MBA in Entrepreneurship & Leadership
Dual Specialisation
• Digital Marketing
• Finance & Stock Markets
• HR Analytics
About the BMS / BBA in Digital Marketing Program at GCEC Jaipur
The BMS/BBA in Digital Marketing offered by GCEC Global Foundation in Jaipur, along with degree program by Delhi University School of Open Learning (DUSOL), is a modern and future-ready undergraduate program designed for students who want to thrive in the fast-paced world of online business and brand strategy.
With the digital marketing industry booming globally, this course equips students with the most in-demand skills such as SEO (Search Engine Optimization), social media marketing, content creation, PPC (Pay-Per-Click), and digital branding. Students are trained to not only understand digital platforms but also master how to use them for business growth, customer acquisition, and brand engagement.
This program strikes the perfect balance between creative storytelling and data-driven decision-making, making it ideal for students who love blending imagination with analytics. It allows for immediate skill application, with hands-on projects and real-world marketing challenges integrated into the curriculum from day one.
In today’s world of remote work and freelancing, digital marketing opens doors to global opportunities, allowing students to work with clients around the world, join top companies, or even start their own digital marketing agencies. And with this course, you also earn the prestigious Delhi University degree, boosting your professional credibility and long-term academic value.
Why Choose BMS / BBA Digital Marketing at GCEC Jaipur
At GCEC Jaipur, we don’t just teach digital marketing—we immerse students in it. The BBA/BMS in Digital Marketing is one of the few programs in India to offer a 3-year compulsory internship, ensuring that students get continuous, real-world experience alongside their academic journey.
With 100% internship placement support, students gain hands-on exposure to top companies, digital agencies, and real marketing campaigns. Whether it’s running live ad campaigns, optimizing websites for search engines, or building content strategies, GCEC students learn by doing.
The program is mentored by industry leaders and digital marketing experts who bring real-time insights into the classroom. From brand managers to SEO specialists and content strategists, these mentors guide students through the evolving landscape of online marketing.
GCEC also houses an in-house incubation center that supports entrepreneurial students in launching their own ventures. With mentorship from successful entrepreneurs and marketing professionals, students are empowered to innovate, experiment, and grow their ideas into sustainable businesses.
If you’re looking to build a high-paying, future-proof career in digital marketing, the BBA/BMS Digital Marketing program at GCEC Jaipur is your ideal launchpad—offering practical learning, global relevance, and the credibility of a Delhi University degree.
Format:
Online
Duration:
36 Months
Hiring Partners:
300+
Eligibility & Selection Process (According to DU)
Educational Qualifications:
• Possession of a Bachelor’s Degree in any discipline with a minimum aggregate of 50%.
Final-Year Students:
• Final year students can also apply and can secure provisional admissions basis successful
submission of desired graduations marksheets/degree within one month of commencement
of Classes.
Work Experience:
• Work Experience is not mandatory but can be a value add during selection process.
*Valid Score of CAT/MAT/CMAT/ATMA* (To get an exemption from Aptitude Test)
BMS / BBA in Digital Marketing Program Key Highlights
- Booming Industry with Limitless Opportunities – Essential for brand growth & online business.
- High-Paying, Future-Proof Career – SEO, social media, content marketing, PPC, and brand strategy.
- Freelancing & Remote Work Opportunities – Work with global clients or start your own agency.
- Blend of Creativity & Analytics – Combines storytelling, trends, & data-driven strategies.
- Immediate Skill Application – Learn and apply digital marketing techniques in real-world scenarios.
- Get the prestige of a Delhi University degree. *
- 18 months of Mandatory Paid Practical Training with Regular MBA
- Professional Courses like ACCA / CMA intergrated with MBA
- All India Top Ranks in ACCA in last 4 years by GCEC
- 100+ in house startups created
- 4 startups featured in Shark Tank India
- Rajasthans first college to have NSE Live Trading Desk
- Curriculum inspired by Harvard, Babson, Y Combinator, ACCA, CMA & CFA
- Best in Class Mentors – Professionally qualified CAs, ACCA, CMA, CS, MBAs & others
- Innovation Lab, Entrepreneurship Lab & Incubation Centre
- A Visit to IIM-A/IIT Roorkee/SRCC-Delhi
- In-house Incubation Centre Supported by AWS, Hubspot, IBM, Coursera,Github, Google and others
- World Class infrastructure AC classroom with Smart TVs, full Wi-Fi campus and high end tech resources
- 100% Placement Assistance
- Highest Placement upto 18 lacs
Why to do BMS / BBA Digital Marketing at GCEC
~100% Internship placement
3 Years of compulsory internship for practical learning embedded
Industry leaders as course mentors
In-house incubation center with support from successful entrepreneurs
International style case study pattern
Hands on learning experience
In house incubation center with support from successful entrepreneurs
Startups incubated at GCEC recognised for various awards
Placements at GCEC
100%
Placement assistance
7-10LPA
15-18LPA
Recruiters
AIR Rank Holders in ACCA
Entrepreneurship Achievers
BMS / BBA in Digital Marketing Program Fee
| Particulars | Fees |
|---|---|
| DU SOL Fee | ₹50,000 |
| GCEC Academic Fee | ₹2,00,000 |
| Study Material Fee | ₹50,000 |
| Particulars | Amount |
|---|---|
| DU SOL Fee | ₹50,000 |
| GCEC Academic Fee | ₹2,00,000 |
| GCEC Professional Course Fee | ₹1,50,000 |
| Study Material Fee | ₹50,000 |
Note: A forementioned fee structure is excluding professional exams such as ACCA, CMA & CFA.
Additional Skills / Certifications
FINPRO Certification Enhances Financial Proficiency
YLP - Young Leaders Program Builds Leadership Capabilities
NISM Certifications Provide Insights into Securities Markets
Advanced Excel Boosts Spreadsheet and Data Management Skills
Business Analytics Enables Data-Driven Decision-Making
Website Building Equips Students with Web Development Fundamentals
LinkedIn Profiling Enhances Professional Branding and Networking
Financial Modeling Sharpens Investment and Valuation Techniques
Python Programming Enhances Analytical and Coding Skills
Statistics with R Develops Data Analysis Skills
Power BI Certification Strengthens Data Visualization Expertise
Google Analytics helps in Mastering Web Analytics
Business Plan Pitching Refines Entrepreneurial Presentation Skills
Public Speaking & Communication Skills Enhance Professional Articulation
Club Activities Foster Teamwork and Extracurricular Engagement
Visits to IIMs, IITs, and DU Provide Academic Exposure
Harvard-Based Case Studies Offer Real World Business Insights
Entrepreneurship Clubs & Incubation Centers Support Startup Ventures
MBA in ENTREPRENEURSHIP & LEADERSHIP - COURSE STRUCTURE
Semester 1
Marketing
Human Resource
Economics
Idea to Business
Design Thinking
Employee Data Visualization
Website Building
NSE Trading Desk and Live Trading
Public Speaking and Communication skills
Canva, MS Office, Word, Excel, PPT
Emails, Reports, Texts
Personal Branding and Linkedin Profiling
Semester 2
Finance for Managers
Quantitative Techniques
Startup Policy and Ecosystem
Business Plan and Pitching
Employee Data, Data Sources & Metrics
Social media marketing
NISM Equity and Derivatives
Tech for Productivity Enhancement
Consulting Club
Industrial training and Projects
Semester 3
Corporate & Business Law
Operations Management
Corporate Social Responsibility
Negotiation and Conflict Management
Strategic Management
Case studies
Live Startup Projects
Human Resource Technology & Analytics
Advanced HR Analytics
Basics of Digital Marketing
Search Engine Optimisation
Equity +Portfolio management
Fixed Income Analysis
Club Activities
Internship
Visit to DU /IIMs/IITs
Semester 4
Financial Modeling
Taxation
Corporate Social Responsibility
Negotiation and Conflict Management
Strategic Management
Case studies
Live Startup Projects
AI in Human Resource Management
Industrial Relations & Employee Relations
AI Driven Digital Marketing
Content Creation For Personal Brand
NISM Research Analytics
Algo Trading/ Advanced Trading Analysis
Club Activities
Internship
Industrial Visits
Career options after BMS / BBA in Digital Marketing Program
Business /Startup
Students who opt for this course can start their own business / startup during or after their graduation..
Higher Studies
MBA is the most popular choice for a BBA graduate. The course takes you one step further in the management stream and builds on the basic principles that you are taught in the BBA course.
Jobs
Students from this course can be placed in various profiles such as Digital Marketing Manager, SEO & SEM Specialist, Social Media Manager, Content Marketing Specialist, Brand Strategist, Market Research Analyst, Email Marketing Manager, Digital Advertising Consultant and more
Career Sectors / Industry after Online MBA
Learn from Top Academicians & Industry Experts
GCEC ACHIEVEMENTS
45+
International and National Collaborations
50+
National & International Awards won by our students
85%
Pass rate with Global & All India ranks in ACCA
09
Times oversubscribed
100+
Recruiters
10+
International and National rankers in professional exams
90+
Mentors and Speakers
600+
Guest Speakers in 7 Years